New side of C-Level: Cooperate, coordinate, collaborate

Over the past decades, management gurus including Peter Drucker, W. Edwards Deming, Stephen Covey and Peter Senge have told us that we should lead and manage in different ways. Now, in February 2009, the world has become unpredictable, and positive outcomes cannot be assured using obsolete strategies. We are forced to think differently and try new ways of working, selling and developing business opportunities. Familiar maps are out of date.

In short, it is finally time to apply the philosophies and theories encouraged in the many presentations we attended over the last dozen years or so.

Collaboration – the ability to…