Conscious capitalism takes hold

Traditional capitalism, where the bottom line is profit at any cost, is morphing into “conscious capitalism,” which involves integrity, higher standards and responsibility to shareholders, employees, consumers, suppliers and communities.

Boulder County Business Report interviewed several local business leaders who discussed the impact of conscious capitalism. This group includes:

– Patricia Aburdene, Boulder author of “Megatrends 2010: The Rise of Conscious Capitalism, Hampton Roads Publishing Company;

– Steve Demos, chief executive officer of Boulder’s Next Foods; founder, White Wave Foods;

– Barney Feinblum, chairman, Organic Vintners, and director of Greenmont Capital Partners; former chief executive officer of Horizon Organic Dairy;

– Larry Longseth, vice president, Global Server Systems…