5o9 Inc. looks to link consumers to merchants

BOULDER – The wall between merchant and consumer may be getting lower, much lower. That is, if a new company in Boulder has its way.

Can you imagine driving down U.S. 36 and you get a pang for a hot cup of coffee. You use your cell phone to find the nearest Starbucks, and the store instantly sends you a coupon?

This scenario is very close to becoming a reality. In fact, by the end of March a new company, 5o9 Inc., which provides software designed to “improve the mobile experience” will begin selling its wares.

Liz Coker, who handles marketing…