EZcart’s convenient design keeps company profits rolling

BOULDER – Have you ever grabbed one of those little plastic handbaskets with the wire handles at the grocery store?

Sure you have. In fact, studies show that as many as 70 percent of shoppers use them. Grocery stores introduced them for the customer who just needed a few items – the quick in-and-out shopper.

But there’s a problem.

Grocery stores are in business to sell as much stuff as they can, but when the baskets get full, the studies also show customers stop shopping and head to the checkout – not exactly what the Safeways and the King Soopers of the…