January 5, 2007

Startup capital sometimes toughest to raise

When it comes to raising money to get a startup off the ground, the adage, “Build it and they will come,” does not apply.

Money is hard to raise, whether you’re in the drawing-on-a-cocktail-napkin phase, have a prototype to show potential investors, or even after you have customers.

“It takes so much more time than you ever realize,” says Jim Pollock, executive director of CTEK Boulder, a business catalyst that’s part of the statewide CTEK network. “Go as long as you possibly can without formally looking for money; but rather, be doing a lot of parallel, low-intensity efforts to meet people…

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