Who’s your shopper? Westcor crafts district for Boulder base

BOULDER – Twenty Ninth Street should have something for everyone, say its developers.

They admit, however, that the “everyone” most of the retail district’s tenants are targeting is what every shopping center targets – 18- to 55-year-old women.

“In any new shopping center that has a fashion component there’s going to be a focus on that woman shopper,´ said Bob Williams, senior vice president of development leasing for Twenty Ninth Street developer Westcor Corp. in Phoenix, a subsidiary of The Macerich Co. based in California that owns some of the district’s land and manages the property.

Women are the primary shoppers everywhere…