50+ travelers fuel market for adventure tourism

There is a reason that the market for adventure travel is exploding, and it has nothing to do with youth.

The Baby Boomers have no intention of retiring from life, or work for that matter. Rather, the population that has arrived at the half-century mark (to be greeted by the inevitable welcome packet from the American Association of Retired Persons) seems to be interested in simply reversing the proportions of work and active leisure.

So far, the supply of adventure trips seems to be keeping up with the demand, with the Internet giving adventure seekers from Northern Colorado the freedom…