EDAP to opt for new name, better image

GREELEY – Larry Burkhardt figures he’s in a line of work where the customers will judge the book by its cover.

And Burkhardt contends the Greeley/Weld Economic Development Action Partnership Inc. needs a new cover.

Burkhardt, who took over as CEO of the Greeley/Weld EDAP in September, has already persuaded the agency’s board of directors to adopt a new name, logo and tag line – changes that could take effect by the end of the year.

“We think we can do a better job of connoting our geography as well as our alliances,” Burkhardt said. “We want to make sure folks understand where…