May 27, 2005

Podcasting allows audience to pick time, place to listen

Podcasting is the newest broadcast medium to hit the Internet.

It?s a way of airing audio files via the Internet, and users who download the files can listen to them using an iPod, thus the name, or any other MP3 player.

A disadvantage is that the listener can?t hear the programs live, and large audiences can?t be reached as quickly as through radio broadcast stations. And because royalties can be owed to recording artists, most podcasting offers only talk shows and presentations.
Several Boulder Valley enterprises are becoming podcasters.

Casey Verbek, president of Boulder-based Partners in Music, a marketing company that services online…

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