List can be long on ways not to shoot yourself in business

Question: I would like it if you would tell me what not to do in running a business. For me, I find it easier to stay clear of something if I know what I should avoid.

Answer: I keep a list of top ways to destroy a business next to my desk, which I add to once in a while. I often refer to this list as a reminder. Companies that ?shoot first and aim second? will almost always find themselves in some of the following situations that will lead them to troubles:

• Going after the big established competitors head-to-head by offering…