Domain name game not as simple as many thought

Trying to find a new business name? It?s not as easy as it used to be because these days you need a matching domain name.

But there?s a common mistake made by companies looking for domain names, a problem that has led to literally billions of dollars of lost venture capital investment over the last few years.

It might seem obvious that when you create a company name these days, you should pick something descriptive and get a descriptive domain name to match. Selling diamonds? You need Diamonds.com. Selling insurance? You need Insurance.com. Toys? You need Toys.com. Of course these days simple…