White Lodging expands its Marriott offerings

Company counting on branding philosophy to fill 2 Longmont hotels

LONGMONT — White Lodging Services continues to expand its hospitality empire in Colorado with the opening of two new hotels in Longmont in June.

The Residence Inn and the Courtyard by Marriott complete five separate Marriott brands in Colorado’s northwest market. White Lodging’s offerings also include the Springhill Suites in Westminster, the Courtyard in Louisville, the Renaissance Suites opening near the FlatIron Crossing Mall in September, and the Marriott full-service hotel in Boulder managed by White Lodging for a separate owner.

“Right now is a bad time, of course, but we build…