Cost-effective trade show displays easy, memorable

Trade shows can provide valuable opportunities for maintaining visibility and name recognition, interacting face-to-face with new prospects and existing customers, and generating sales leads and orders.

The potential payoff of participating in a show is what makes the development of professionally produced exhibit materials a worthy investment. Here are few basic guidelines to help get the most for your money.

Consider non-traditional display materials. There are a variety of standard types of trade show displays available from exhibit suppliers, usually designed to help fill up a 10-foot by 10-foot or 20-foot by 20-foot booth space.

These can range from custom-built booths…