Guest Column: Responsible businesses take in larger rewards

It’s been said, “It’s easy to make a buck. It’s a lot tougher to make a difference.” The Fourth Annual Torch Awards for Marketplace Ethics, hosted by the Mountain States Better Business Bureau on May 9, will recognize three companies that have made a difference.

It is more important now than perhaps at any point in history to recognize companies that are choosing to do the right thing. Last month, the Golin/Harris Trust Survey discovered “it is not just Enron” when they found that survey respondents, by a 7 to 1 margin, said that recent economic events have created a crisis…