Boulder retailers comfortable in FlatIron

BROOMFIELD ? Boulder retailers who expanded to the Village at FlatIron Crossing are not only happy with sales in their new stores, they are delighted with the mega-mall’s management. Additionally, their Pearl Street stores experienced little or no dip when FlatIron Crossing opened in August.

Ron Werner, the “W” in HW Home Furnishings, said he and his partner, Jim Hering, were seeking a different demographic when they decided to open a store in FlatIron, in addition to their original store on the Pearl Street Mall.

“It’s a different market at FlatIron,” Werner said. “We reach another customer dynamic. People from…