November 3, 2000

Saturn brings no-hassle philosophy to Boulder

BOULDER ? Car shopping, like car repair, is clouded with skepticism. Even for those who think they got a good deal, the feeling that they were taken for a ride remains.

A decade ago, Saturn set out to change that.

Billing itself as “a different kind of car, a different kind of company,” the General Motors subsidiary set out to create an atmosphere where prices were clearly posted, no haggling was to take place and no salesman was to hound you.

Ten years after the first Saturn rolled off the assembly line in Spring Hill, Tenn., Boulder will have a chance to…

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