Downtown Boulder hires marketer

BOULDER – The downtown Boulder Business Improvement District (BID) has hired a destination consultant to help promote the Downtown Boulder brand during the fall and holiday business seasons.

It also hired legal counsel and hopes to find an operations manager to oversee maintenance of the BID, which includes the Pearl Street Mall and the East and West ends.

Boulder attorney John Mehaffy, chairman of the BID board, informed members at a public meeting Sept. 6 that Jeff Cohn of Denver had been hired for the BID under a short-term contract.

“We spent the first half of 2000 in a learning curve,…