Shatner pitches McKenzie diamonds

William Shatner’s familiar face and voice are for sale to almost anybody for the right price these days.

Margarine. Plane tickets. You name it, he’ll sell it.

The Eye caught recent news that the guy everyone knows as Star Trek’s Capt. James T. Kirk will host a 30-minute television program promoting McKenzie Bay International Ltd. The Canadian mining company has staked its identity on ownership of the Kelsey Lake mine northwest of Fort Collins, America’s only producing diamond mine.

McKenzie has teamed with Heartbeat of America Inc., an independent commercial documentary producer, to put Shatner on television screens to promote McKenzie ventures, including the Kelsey Lake mine.

Shatner will host the half-hour TV program that Heartbeat promises will air “one time nationally via cable or satellite,” with the production company choosing the date, time and channel.

That leaves a lot of room, the Eye figures, for Shatner’s McKenzie message to be seen — or not, given the thousands of cable and satellite options available.

McKenzie will also extract five-, 10- and 15-minute segments from the Heartbeat production for use as corporate promotion videos.

According to a McKenzie statement, Shatner “will appear on three corporate documentary videos to introduce each video, briefly set the stage for what is to follow and perform the close.”

Perform the close? Hey, folks, that’s sales talk.

The Eye’s ear hears him now: “I told you this diamond mine was going to be big — really big.”

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