June 16, 2000

‘Adult’ drink ballyhooed as energy lift

Just when you thought the beverage market might have reached its saturation point and Boulder couldn’t get any healthier, we now have Spire Energy to give us a “natural, refreshing lift.”

The brand-new health drink made its debut in Boulder (its first test market) at this year’s CreekFest, where, according to the company, thousands of people got their first taste and pronounced it “flavorful” and “great tasting.”

The company is touting Spire as a more adult alternative to other New Age energy drinks and a healthy alternative to other energy sources like soft drinks, coffee and bottled teas. But, according to…

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