Cue Ball Media partners with British publisher to create custom magazines

BOULDER – Sky, Bon Appetite, FlyDenver. You may have heard of these custom-published magazines. But what about Hot Air, Virgin Airlines’ in-flight offering, or Waitrose Food Illustrated?

According to Cue Ball Media Founder John Cabell, those titles are the cream of custom publishing. “Most custom-published magazines are glorified catalogs. Hot Air flows like a magazine,” Cabell said.

Britain’s John Brown Publishing distributes the magazines to U.S. readers. The publishing company partnered with Cue Ball in March. “I wanted to start a custom-publishing business but did not have the means to hire editors, art directors and sales people. John Brown wanted to…