New technologies change ways to market on Web

When Jim Sterne, president of Target Marketing, wrote the first edition of “World Wide Web Marketing” four years ago, Java was barely known, Internet initial public offerings were unheard of and few business were selling anything online.

Since then, the Internet’s impact has changed monumentally — technologies like Java, push advertising and intranets/extranets have rewritten the rules for online marketing. This new edition has changed with the times. Sterne includes his own insights of how the Web changed the way we do business, based on his experienced grasp of the industry.

The…