How to choose an ad agency

It’s probably one of the toughest decisions a business has to make: Pick an ad agency that creates a good image of your company, and it’s likely to grow quickly. Choose the wrong one, and potential clients may be driven away.

Every ad agency has samples of its work. Compare the styles of several agencies before choosing the one that’s right for you. If your business style is informal, for example, you’ll probably run into problems with an agency specializing in a corporate “look.”

If an agency is known for creating high-recognition pieces for small startups, it may not be the best…