ARCHIVED  June 1, 1997

Local microbrewers expand distribution

Brewers seek new markets for beers

The business of brewing has for the first time in its young history entered a cycle of oversupply.

Experiencing an over-capacity of microbrew, as well as challenges from major national breweries, the industry is at a turning point that will determine which micros will remain and which won’t.

Still, because success is dependent on selling the product, many microbrewing companies continue to look for new markets.

Microbrewers are distinguished from brew pubs by the fact that they are not combined with a restaurant.

“A lot of savvy brewers, or those careful about expanding geographically, go by the axiom that…

Christopher Wood
Christopher Wood is editor and publisher of BizWest, a regional business journal covering Boulder, Broomfield, Larimer and Weld counties. Wood co-founded the Northern Colorado Business Report in 1995 and served as publisher of the Boulder County Business Report until the two publications were merged to form BizWest in 2014. From 1990 to 1995, Wood served as reporter and managing editor of the Denver Business Journal. He is a Marine Corps veteran and a graduate of the University of Colorado Boulder. He has won numerous awards from the Colorado Press Association, Society of Professional Journalists and the Alliance of Area Business Publishers.
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