The Beer Store taps into craze over brews

The Beer Store You Brew It in Fort Collins offers a new option for gourmet beer fans. Rather than purchasing ready-made micro-brews, customers can go to The Beer Store to make their own beer without the mess and guesswork that often accompanies homebrewing.
The idea for a brew-your-own-beer store began in Canada in an effort to avoid paying Canada’s high beer and liquor tax. It caught on quickly, and when the Canadian market became saturated, investors brought the idea to the United States, opening stores first in California and Boulder, then in Fort Collins.
The Fort Collins store…