Software a niche industry

Specialty software makers along the Northern Front Range every day tackle the same dilemma: how to please a small number of customers and still make money.If the software is too specialized, the market for it will be very small, and because the process of developing software is expensive, the product will be unlikely to turn a profit. The broader the software’s application, the farther it moves from the “specialty” category.
One way most of the region’s software developers solve the niche/profit dilemma is to market nationally, and even internationally.
Roger Ison’s Mantic Software Corp. in Loveland is designed to turn…