Business must learn to market on Web

What’s the most savvy way to buy or sell products and services these days?

Nope, it’s not the Home Shopping Network. It’s on the all-encompassing Internet’s World Wide Web, sporting shopping malls and online catalogs galore.

If you don’t “create a presence with a graphical storefront now, you competition is going to be doing it. Just like the yellow pages, you can’t afford not to be there,” advises John Golliard, president of Intertrain, a Loveland-based consulting and training firm that helps businesses develop marketing for Web sites.

And, not being shy, entrepreneurs and big businesses alike are sprouting “home pages” like you’ve never…