Why the fuss over ethics? It’s all about trust

The Better Business Bureau Serving Northern Colorado and Wyoming’s Institute for Marketplace Trust will officially roll out its BBB Center for Character Ethics at the 16th annual BBB Torch Awards for Ethics on April 30 at the Lincoln Center in Fort Collins.

Doing so on the same evening that businesses from Northern Colorado and Wyoming will be honored for exemplary ethics is the perfect pairing.
You might be asking yourself, “Why the need for a center focusing on ethics? Don’t we all do the right thing? Don’t we follow the Golden Rule?”
Unfortunately, not all companies make ethics a priority and…