WeatherCloud hopes to take data to the streets

BOULDER — What if you could crowdsource the weather?

A new Colorado-based initiative is hoping to accomplish that feat soon. It’s an idea that many companies have applied to cellphones, but Boulder-based WeatherCloud Inc. is taking the idea to where it matters most: the road.

“Currently, weather is forecast from the top down,” said Jeffrey Martin, the company’s chief marketing officer. “We have developed the concept that it would be much better to outfit automobiles with weather sensors to report that data. They’re crawling all over the planet anyway, and they’re in the places where weather makes the most impact, which is…