February 1, 2013

5 ways to convey social proof on a sales page

By

Editor’s note: This is the first in a two-part series on optimizing a sales page. The second part, in the Feb. 15 edition, will focus on how to obtain and manage clients’ testimonials.

As a savvy marketer, you know what goes into selling a new product online: an awesome product, an outstanding sales page, lots of traffic and good conversion rates. Having the awesome product is probably the easiest part, while getting good conversion rates may be the hardest. So how can you convert prospects into loyal customers?

Proof. Social proof, that is.

One of the best ways to tell the story about…

Christopher Wood
Christopher Wood is editor and publisher of BizWest, a regional business journal covering Boulder, Broomfield, Larimer and Weld counties. Wood co-founded the Northern Colorado Business Report in 1995 and served as publisher of the Boulder County Business Report until the two publications were merged to form BizWest in 2014. From 1990 to 1995, Wood served as reporter and managing editor of the Denver Business Journal. He is a Marine Corps veteran and a graduate of the University of Colorado Boulder. He has won numerous awards from the Colorado Press Association, Society of Professional Journalists and the Alliance of Area Business Publishers.
Categories: Columns Guest Opinion
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