Aguilera named president of Owlz, Hailstorm operations

WINDSOR — Rosalind Aguilera has been named president of professional sports at the Future Legends sports complex in Windsor and will oversee operations of the Pioneer League baseball team, the Northern Colorado Owlz, and the USL League One soccer club, the Northern Colorado Hailstorm FC.

According to information from the Future Legends complex, she is thought to be the first Latina president of a professional baseball team and she joins a select and small group of female front office executives in professional sports.

“This is a thrilling opportunity for me to take everything I’ve learned and apply it as an executive at a professional level,” Aguilera said in a written statement. “It’s exciting to be part of new franchises and build championship-contending teams made up of players who are good humans on and off the pitch.

“I’m excited to be able to make an impact, and to blaze a trail for other women who may want to become executives at professional franchises.”

The developer of the Future Legends park said the organization is lucky to have her. 

“Rosie is unique in that she has experience in soccer as a player and an administrator, and in a professional baseball front office,” said Jeff Katofsky. “We are so lucky to have someone like Rosie, whose experience, and, as important, heart, will take the Owlz and Hailstorm to high levels of performance and fan experiences.”

In 2017, Aguilera, a native of Piedmont, California, founded the RV United Women’s Football Club in Cape Town, South Africa. RV United uses soccer to build self-esteem, encourage physical health, and promote academic development among young women in South Africa. As the managing director of RV United, Aguilera fundraised, wrote grants, created and managed the organization’s budgets and served as the liaison with donors.

Working in some of the most impoverished areas of South Africa, making every dollar stretch as far as you could was key, Aguilera said. “There were days when you’d have to decide between feeding the girls and making sure they got home safely. That’s pressure.”

Aguilera received an internship from Grassroot Soccer in 2015 and moved from California to South Africa to work with the organization. Much like RV United, Grassroot Soccer provides life skills and mentors to young people through soccer.

She has also worked in minor league baseball, acting as the community affairs manager and director of business and community affairs for the San Rafael Pacifics during the 2012 and 2013 seasons.

The Future Legends complex is expected to open this year.

on Facebook on LinkedIn