Outdoor Industry April 4, 2019 6:00:15 am

From box to market: Ushood gets underway

Cheryl McConnell, wearing a Liteside Ushood, poses next to the company’s Reflective style. BizWest/Ken Amundson

ERIE — A simple idea sketched on a cardboard box 20 years ago has germinated into an outdoor sportswear company that is getting attention from athletes who ride everything from snowshoes to surf boards.

The invention: The Ushood, a single-piece upper body base-layer shirt with attached hood and face mask. The company goes by the same name, Ushood LLC.

An early pattern for the Ushood created in 2008 when the family first thought about whether the garment had commercial potential. Courtesy Ushood

Here’s how that 20-year-old…

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Ken Amundson

Ken Amundson retired from his position as managing editor of BizWest in May 2024 but has come back on a limited basis to report business news in Northern Colorado and the Boulder Valley. He has lived in Loveland and reported on issues in the region since 1987. Prior to Colorado, he reported and edited for news organizations in Minnesota and Iowa. He's a parent of two and grandparent of four, all of whom make their homes north of Denver. A news junkie at heart, he also enjoys competitive sports, especially the Rapids.

Categories: Industry News Outdoor Industry Sports & Recreation