Develop referral network to lure repeat customers

Let’s say you buy some clothes one afternoon and it’s a great experience. You find what you’re looking for, but you need to get the piece tailored. You ask the salesperson if they have a recommendation for a local tailor. Let’s say they give you an enthusiastic referral, “Oh yes, the best tailor in the area is just down the street. Tell them I’ve sent you and they’ll give you a small discount.” How likely are you to go to the tailor that the salesperson sent you to?

Chances are, extremely likely. You’re even more likely…