Louisville-based Fresca Foods buys stake in California organic snack maker

LOUISVILLE — Fresca Foods Inc. in Louisville has made an undisclosed financial investment in California-based Wonderfully Raw Gourmet Delights, a manufacturer of organic, gluten-free and vegan snacks.

Privately held Fresca Foods manufactures a variety of natural foods under its own brands, and also provides supply-chain support and manufacturing services to about 10 partner companies.

Liz Myslik, chief executive of Fresca Brands Innovation Group, a subsidiary of Fresca Foods Inc., said Fresca, in addition to the financial investment, will provide support to improve distribution channels, marketing and sales for the Wastonville-based company.

Wonderfully Raw, founded by Sequoia Cheney and her son, chef Eric Hara, produces a line of healthy snacks that include Coco-Roons, Snip-Chips, Brussel-Bytes and Dipperz.

Wonderfully Raw’s leadership and staff will partner with Fresca’s operations, marketing and sales teams to expand the brand’s production capacity and accelerate its growth, Myslik said. Production of all Wonderfully Raw products will remain in Watsonville.

“We can help Wonderfully Raw accelerate its growth in what we believe is a high-growth category, not just in the natural-foods category, but for the broader snack market.”

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