Silk urging Monday Night Football football fans: Go meatless

Here’s a promotion a true Boulderite could love.

Contending that fans can enjoy their pigskin without the pork, Silk has teamed up with some meaty men — New York Giants’ running back Rashad Jennings and guards Geoff Schwartz and Justin Pugh — to “sideline meat” with plant-based game-day recipes from celebrity chef Candice Kumai.

Broomfield-based WhiteWave Foods (Nasdaq: WWAV), makers of such products as Silk soymilk and almond milk, is challenging football fans to enjoy #MeatlessMondayNight recipes this fall, and enter for a chance to win a game-day room makeover at Silk.com/SidelineMeat.

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Kumai said fans may be surprised to learn that many of their favorite game-day dishes can be meat-free, dairy-free and just as delicious using plant-based beverages as a key ingredient.

“More and more people are recognizing the benefits of a plant-based diet,” she said. “Enjoying a more plant-based diet can start with a simple change just one night a week. So, why not sideline meat on Monday night this season?”

Her favorite Meatless Monday Night recipes include spicy cashew hummus, jalapeño cauliflower biscuits, black bean chili, ceasar avocado wraps, sweet potato avocado sliders and chocolate-pumpkin football brownies.

The promotion, of course, is a way to promote Silk beverages.

“They’re fortified to provide 50 percent more calcium than dairy milk and are an excellent source of vitamin D,” said Craig Shiesley, president of Silk in the United States and Canada, in a media statement.

“And plant-based foods can play a key role in ensuring a more sustainable future,” he said. “The best part: You’re also doing right by your taste buds. As Candice’s game-day recipes prove, plant-based eating can be absolutely delicious.”

Who could have a beef with that?