Crocs stock slides in early trading despite record sales

BROOMFIELD — Crocs Inc. (Nasdaq: CROX) saw its stock price tumble in early trading Thursday despite posting record revenues in the second quarter of fiscal 2026.

Sales in the most-recent period were nearly $1.18 billion, up 2.6% year over year.

Crocs turned a $428 million loss from operations in the second quarter of last year into a $286 million profit in the same period this year.

“We are pleased to have delivered a stronger-than-expected second quarter, highlighted by record enterprise revenue, including the Crocs Brand surpassing $1 billion in quarterly revenue for the first time ever,” Crocs CEO Andrew Rees said in a prepared statement. “Our results reflect broad consumer demand across both brands, healthy direct-to-consumer growth, and strong consumer response to new product innovation.” 

Looking ahead, the Broomfield-based footwear manufacturer expects sales to be fairly flat in the third quarter, with full-year 2026 sales up about 1% to 2% over 2025.

These projections fell short of Wall Street consensus estimates, likely contributing to an early Thursday sell off of Crocs stock. Just before 10:40 a.m., Crocs’ stock price was $121.15, down 9.26% on the day. Still, the stock was up an impressive 39.33% since the start of 2026.

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