Vail, Alterra sued over lift ticket prices

DENVER – Four skiers have filed a class-action lawsuit against Broomfield-based Vail Resorts Inc. and Denver-based Alterra Mountain Co., accusing the companies of exploiting their grip ​on the industry to artificially inflate the cost of skiing and snowboarding across ‌the country.

According to Reuters, the lawsuit, filed Monday in U.S. District Court in Denver, said Vail (NYSE: MTN) and Alterra, which own or operate 60 ski areas around the country, are violating federal antitrust law by bundling access to resorts in ​their multi-mountain season passes. The plaintiffs, three from Colorado and one from Massachusetts, allege both ​companies set high single-day lift ticket prices to steer consumers into purchasing ⁠higher-priced multi-mountain season passes.

In a statement, Vail said ​the claims in the lawsuit are without merit. Vail said its multi-resort Epic Pass ​was launched in 2008 to make skiing more accessible and reduced the price of a season pass by ‌60%. ⁠The company also said it has launched new, lower-priced pass options in recent years.

Alterra, which is privately owned by KSL Capital Partners and Henry Crown and Co., owners of Aspen/Snowmass, declined to comment.

The lawsuit said it seeks class-action status for potentially millions of skiers and snowboarders ⁠in ​the United States and its territories.

The case is Goloja v. Vail Resorts ​Inc , U.S. District Court for the District of Colorado, case no. 1:26-cv-01191.

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