Alaska travel industry leader to lead Visit Longmont

LONGMONT — Sarah Leonard, most recently the CEO of the Alaska Travel Industry Association, has been hired as the executive director of Visit Longmont, the city’s tourism-advocacy arm. 

“Leonard will be leading the execution of strategic goals, including business development, community relations, finance and operations, and the Visitors Center for the organization,” Visit Longmont said in a news release. “She will develop and oversee marketing and promotional strategies and promote and recruit meetings, tournaments and other group travel.”

Leonard, a member of the U.S. Travel Association’s board of directors, takes over leadership of Visit Longmont more than a year after the departure of former executive director Nancy Rezac. 

SPONSORED CONTENT

Empowering communities

Rocky Mountain Health Plans (RMHP), part of the UnitedHealthcare family, has pledged its commitment to uplift these communities through substantial investments in organizations addressing the distinct needs of our communities.

“The Visit Longmont board used the time without a director to work with the Colorado Tourism Office on its Reimagine Destination Program in a visioning and action planning process designed to advance tourism,” Longmont Downtown Development Authority executive director Kimberlee McKee said in the release.