M&A  January 4, 2023

Alchemer acquires mobile feedback-technology company

LOUISVILLE — Alchemer LLC, a provider of customer experience and voice-of-the-customer software, has acquired Seattle-based mobile feedback-technology developer Apptentive Inc. 

“This acquisition provides Alchemer customers with a more in-depth method of collecting feedback from mobile customers and gives Apptentive customers access to survey and workflow functionality across communication channels and within platforms such as Salesforce, Microsoft Teams, and Slack,” the buyer said in a news release. 

Alchemer was founded in 2006 as SurveyGizmo. Its software helps businesses collect, analyze and leverage customer and employee feedback to drive engagement, retention and user experiences.


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“This acquisition creates an incredible opportunity for our customers to better reach their customers and employees where they are engaged — in mobile apps,” Alchemer CEO David Roberts said in a prepared statement. “This is the next step in Alchemer’s journey to democratize experience management and becomes the foundation for Alchemer’s digital engagement strategy. Alchemer is excited that the Apptentive team shares our vision to make every customer and employee voice matter.”

Terms of the acquisition were not disclosed.

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