Dierschow: Focus on the essential, avoid getting lost in details

Most businesses are quite complicated. With customers, employees, partners, regulations, financials, industry dynamics … it’s a whole lot to wrap your mind around.

Don’t get me wrong — that’s all necessary.

The problem is that your team can get lost in all that detail. The larger the organization, the smaller each person’s contribution feels. So motivation slowly ebbs and nobody even notices.

To keep your folks motivated, you need to sustain what feels vibrant and necessary. What’s essential.

In the big picture, a business should be pretty simple:

• We create stuff that people want and need.
• We deliver it to them in a way that is…