Economy & Economic Development  December 11, 2019

Is Apple developing augmented-reality glasses in Boulder?

A screenshot from a W.W. Reynolds marketing video available on YouTube shows an aerial view of the office space at 5360 Sterling Drive.
By

BOULDER — Apple Inc., like all technology firms, is often secretive about new products it’s developing. The Cupertino, California-based computing giant has certainly been tight-lipped about what it’s up to in its new Boulder offices since announcing plans to expand operations in the city a year ago. 

A screenshot from a W.W. Reynolds marketing video available on YouTube shows an aerial view of the office space at 5360 Sterling Drive.

Could Apple’s cloak-and-dagger local operations be related to the firm’s not-so-secret-anymore push to develop augmented-reality glasses? Perhaps.

Ken Amundson retired from his position as managing editor of BizWest in May 2024 but has come back on a limited basis to report business news in Northern Colorado and the Boulder Valley. He has lived in Loveland and reported on issues in the region since 1987. Prior to Colorado, he reported and edited for news organizations in Minnesota and Iowa. He's a parent of two and grandparent of four, all of whom make their homes north of Denver. A news junkie at heart, he also enjoys competitive sports, especially the Rapids.
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