Avoid incarceration in voicemail jail

Recently, one of our customers told of his frustrations with being put into voicemail jail. He had prospective CEOs and business owners with whom he wanted to connect. He would call their office and ask the person responsible for screening calls, known in sales as the gatekeeper, to put him through. Typically, they would respond with something like, “Let me try them and see if they can take your call,” and then he would go straight to voicemail.

He left messages, but didn’t have much luck with getting call-backs. Sometimes, he would ask the gatekeeper for…