Making money should be consequence of doing business — not the goal

For an entrepreneur, “money” becomes a language to express who you are and what you have accomplished.  Sometimes this focus on money causes the business to lose its identity and its mission.

I heard a pitch recently where a business owner described the business as “a startup with a product that will make a disruptive impact in its industry that will make investors 10x on their money in five years.”  I had to interrupt this verbal streaming to find out what his company actually did.  On another day, I walked into a reception…