Makeena Inc. acquires CommonKindness website

BOULDER — Makeena Inc., a Boulder-based tech firm, said on Friday it has acquired, a website that offers free grocery coupons.

Financial terms of the deal were not disclosed., based in Sausalito, Calif., eliminates coupon loading and change costs, charging brands only for coupons redeemed. It donates 20 percent of revenue generated by advertising fees to nonprofit organizations of the shopper’s choice.

Makeena, a tech platform that connects natural-products brands to shoppers, acquired the website’s intellectual property, a repository of more than 150 leading brands and a network of 11.5 million monthly visitors. The acquisition makes Makeena the largest natural-products coupon company in the United States, and the second- largest grocery-coupon platform by number of available coupons, according to a company statement.

Makeena was co-founded by Karen Frame and David Farber. It offers brands and business analytics and shopper data profiles.

“As consumers continue to value healthy and sustainable products, we see a great opportunity to connect leading health and wellness brands to a vast network of new customers,” said Frame, Makeena’s chief executive. “With this acquisition, we’re well-positioned to expand our network to provide data that will drive purchase behavior to “good” brands and generate brand-loyal buyers.”