Enough already! Fix those email lists

Raise your hands, anybody: Have you received the same email from the same organization more than four times in a matter of minutes?

This points to a lack of precision at the organization that’s sending out these multiple emails. The perception at best is that they are shorthanded, and can’t keep on top of their very important database of customers. At worst, a recipient might be grumbling, “Why do they persist in annoying the heck out of me?”

If you don’t spend time to clean your email lists, it just looks bad. I can think of…