Boulder Brands to supply Pizza Hut with Udi’s gluten-free crust

BOULDER – Udi’s Gluten Free, a division of Boulder Brands USA Inc., will supply gluten-free crusts for pizza that will be offered in 2,400 Pizza Hut restaurants nationwide.

Financial terms of the deal were not disclosed.

Boulder-based Boulder Brands (Nasdaq: BDBD) said Wednesday that Pizza Hut will launch two varieties of gluten-free pizza, cheese-only and pepperoni, using Udi’s signature crust beginning Jan. 26.

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The crust is prepared with procedures that have been certified by the Gluten Intolerance Group of North America. The nonprofit group based in Washington state advocates for people with gluten intolerances, celiac disease, dermatitis herpetiformis and other conditions adversely affected or caused by gluten.

Pizza Hut partnered with the Gluten Intolerance Group to develop customized procedures for preparing the pizzas inside Pizza Hut restaurants. Ingredients will be kept in a designated Gluten-Free Kit inside each restaurant, and team members who prepare the gluten-free pizza will wear gloves, bake pizza on parchment paper and use a designated gluten-free pizza cutter.