Make marketing systematic through automation

Did you ever hear this punch line?

“I know half the money I spend on marketing is wasted, I just don’t know which half!”

The joke was credited to retailer and merchandising genius John Wanamaker in the early 1900s. Fast forward to today and Wanamaker would be pretty solid on how to gauge his promotional expenditures. How? Big news here: Technology meets marketing, and marketing has become a science. Wanamaker would be a lot closer to 100 percent on his assessment of his advertising expenditure, with the help of specialized marketing software and loads more information…