Lessons from the HealthCare.gov debacle

There is some irony in the fact that an administration recognized for having run the most digitally savvy political campaigns in history now should be shipwrecked on the rocks of technical difficulties. One can empathize with President Obama’s predicament regarding the failures of the new HealthCare.gov website, and there are a number of lessons to be learned.

1. Better to launch late than launch badly

Choosing between these two options may feel like a “name your poison” proposition, but business leaders, product managers and marketing professionals occasionally find themselves in this…