Retargeting: Personalized marketing you need to know about

Recently, I searched for a round-trip flight to New York. I checked a common travel site just to compare prices before I finalized my plans. Upon leaving the travel site, I kept seeing ads for the very same Manhattan hotels I had viewed in my research. These were popping up seemingly at random on other sites entirely.

The ads knew where I had been and knew where I wanted to go! It was spooky.

These “spooky ads” that “follow you around” online are prime examples of modern personalized marketing – and you’ve probably had a similar experience.

Whether it’s a shoe brand you…