March 15, 2013

Snack maker leaves heart in Boulder

You can move away from Boulder, but the magic of the place always stays with you.

Boulder’s marketing mystique is so potent that the iconic Flatirons, the city’s mountain backdrop, continue to grace the bags of kettle chips from Boulder Canyon Natural Foods even though the company has left town.

More than two years ago, the former Boulder snack food manufacturer relocated to Phoenix, where its parent company Inventure Foods Inc. (Nasdaq:SNAK) is based, said Matt Jackson. However, the product line and its website still cling to their Boulder identity. A photo of the Flatirons is the backdrop for the site, and…

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