October 12, 2012

Snack firm loves corny pop culture

Visit Doc Popcorn and you might meet Rob “Big Pop” Israel and Renee “Mama Pop” Israel, the husband-and-wife co-founders who started blending and popping their naturally flavored popcorn in the kitchen of their New York City apartment in 2003. Then there’s Rob “Poperator” Woodfield, the director of operations.

You’ll probably hear about “pop-rietors,” what the company calls its franchise owners, and the “Pop-It-Forward” program, in which retail locations are encouraged to give away a fresh-popped bag of Doc Popcorn each week to someone in need.

The popcorn puns seemingly are endless at the Boulder-based company, which just opened its 70th location since…

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